Krista is a dear friend of mine who I’ve known for years. She was ready to fire up another video for 2019.
GOAL:
- to distinguish the stigma “only fit girls can do that stuff”
- to create avatars for women of all different shapes and sizes.
KEY POINTS TO CREATE EMOTION
Age: showcasing women of all different ages letting the viewer know “age is not a factor”
Coaches: there’s help for you as a member of FitBody
Different fitness levels: showcasing beginner to advanced women, again, to demonstrate “anyone can do it”
Music: beat never drops to build up “I want MORE.” How can I be a part of that culture?
Mill House Brewing Company in Poughkeepsie has definitely made a name for themselves and it shows with how they sold out their Wild Game Dinner. Derrick, from Civil Armory, auctioned off some firearms as well, so that was a very cool twist to the dinner. Great people over at MHBC. Very easy to work with. And their food and drink are amazing!
KEY POINTS TO CREATE EMOTION
Sound design: wind, darkness in the opening scene builds up tension/suspense with the empty room.
Giveaways, auctions: showcase people NOT JUST eating and drinking. The dinner was very interactive
Marissa Martinez-Thiele needed video content to promote her business. When talking with her in the pre production meeting, you could tell she knew the importance of video in today’s age.
KEY POINTS TO CREATE EMOTION
Music - soft and warming for that spa-like feeling to dismiss uneasiness of any procedures done within the office. “It’s not as bad as you think” relieves the audience of stress
Voiceover - Marissa speaking of the personal struggles of being an aesthetician allows her to become relatable
Talking about Lisa - gives her staff credibility. Makes Marissa grateful
Showcasing a male - demonstrating that it’s not just for women
Closing shot - Marissa talking to her patients creating relationships
Running to the Kitchen’s blogger, Gina Matsoukas, talks about her amazing new Samsung Fridge. The video was sponsored by Home Depot.
Mill House Brewing Company’s Oktoberfest Season
Hooking up with Larry Stock, and owner at MHBC, we set out to Kingston and Pawling to capture the moments of their Oktoberfest parties.
KEY POINTS TO CREATE EMOTION
German Dancers: nothing like having real German dancers. Especially highlighting the kid dancers.
Stein Challenge: a good ole fashion challenge gets everyone together and everyone involved
The 8th giveaway for the Powersport Freaks is the Honda Pioneer 1000-5. We got nice and muddy for this one. My favorite shot occurs at :48 when I’m running through the mud as Aaron is driving the machine following me and I’m holding the gimbal down behind my feet. Cool stuff.
Chris Dare and I grabbed the camera and headed out to Newburgh so he could perform some street magic. This was called the Floating Card Trick.
KEY POINTS TO CREATE EMOTION
- Handheld camera: creates the “reality” as if we are there
- NO CUTS: viewers would think it was “fake” if there were any edits or cuts during the performance
- Music: opening shot creates feeling of “this guy’s the real deal”
- Music: song drops on the beat at the trick’s climax
- Variable lens: allows for zooming in and out to get close up to what’s happening with the card and wide shots for people’s reactions, creating emotion
This is all about abundance in the Hudson Valley. Three owners and businesses coming together for a purpose. The idea show that it’s great to work with other people because it makes everyone better.
The first part was a meeting of the minds to discuss ideas and strategies.
Then the grand opening of Chakra Bowls, located within Wheel House, and the announcement of Fuel4Life providing grab-and-go meals.
Justin Feldman is a friend of mine who GETS the importance of video. A lot of his practice is based around video that his patients can do at home or remotely.
But because of time and expertise, he decided to have me come in and shoot a promo video.
KEY POINTS TO CREATE EMOTION
Not what everyone thinks PT is: everyone has an opinion about PT that makes it somewhat boring. Justin and I wanted to show that there’s SO MUCH more to PT
Smile: again, PT doesn’t have to be boring. You can see the patient smiling and having fun.
Support: Justin and his partner guiding the patient, showing that they are there every step of the way
Angel, owner of Extra Innings - Wappingers, reached out to me for a brand video.
THE GOAL: use the video for marketing to parents who want to get their kids into the next baseball camp.
Boss lady, Kim Caruso, owns Fleet Feet in Poughkeepsie. She’s in touch with her customers and treats them as if they are family.
KEY POINT TO CREATE EMOTION:
Customer Service: Kim is with her client from start to finish in the video. It’s not just a store for people to buy sneakers at, it’s an experience.
