FitBody by Krista

Krista is a dear friend of mine who I’ve known for years. She was ready to fire up another video for 2019.

GOAL:

- to distinguish the stigma “only fit girls can do that stuff”

- to create avatars for women of all different shapes and sizes.

KEY POINTS TO CREATE EMOTION

Age: showcasing women of all different ages letting the viewer know “age is not a factor”

Coaches: there’s help for you as a member of FitBody

Different fitness levels: showcasing beginner to advanced women, again, to demonstrate “anyone can do it”

Music: beat never drops to build up “I want MORE.” How can I be a part of that culture?