Advanced Skin Medspa

Marissa Martinez-Thiele needed video content to promote her business. When talking with her in the pre production meeting, you could tell she knew the importance of video in today’s age.

KEY POINTS TO CREATE EMOTION

Music - soft and warming for that spa-like feeling to dismiss uneasiness of any procedures done within the office. “It’s not as bad as you think” relieves the audience of stress

Voiceover - Marissa speaking of the personal struggles of being an aesthetician allows her to become relatable

Talking about Lisa - gives her staff credibility. Makes Marissa grateful

Showcasing a male - demonstrating that it’s not just for women

Closing shot - Marissa talking to her patients creating relationships